Some bromances aren't exactly the positive influence that Keegan and Terry Mac enjoyed as players and management, and the unfortunate rise of the Brat Pack culture at Newcastle under Sir Bobby Robson pulled the wheels off the Geordie knight's time at the club. Robson's transfer agenda identified some of the best British talents in the game - Dyer, Jenas, Cort, Bellamy, Bramble - and put them together in a second generation Entertainers team that fired Newcastle back into the Champions League. Bringing all of those talents together and forging a community and culture between them had a big, mostly positive impact on the team, but unfortunately it also had some undesirable effects off the pitch, as Kieron Dyer confirmed:
We were enjoying life off the pitch and we got up to all sorts. But that is the problem you have in a city like Newcastle. We were doing well on the pitch and we were intent on enjoying ourselves off it, but we got into too many scrapes. We attracted the wrong sort of attention and there are things I did which I just cant believe when I look back. That is what happens when you turn young men into millionaires in a city where they receive so much adulation just for being footballers. There are so many dangers when that happens, so many pitfalls I fell into a lot of them.
