10 Reasons You SHOULD Care About Super Bowl LIV

1. The Hype! The Lights! The Glamour!

If it's drama in sport you're into, look no further than the Super Bowl, the pinnacle of extravagance and hype in American sporting competition!

Simply put, there’s no bigger spectacle in sports (okay, aside from the World Cup and the Olympics), with the frequently garish gridiron contest able to generate an almost unparalleled frenzy of debate and discussion.

The Super Bowl is the championship game of the National Football League, and although the game ostensibly serves only to decide the ultimate winner of a given season in the NFL calendar, the level of prestige and bombast surrounding it elevates the event beyond a mere sporting bout.

Make no mistake, these things are a big deal. Presidential inaugurations and royal weddings alike play a distant second fiddle to the Super Bowl in terms of perceived importance on US television; Super Bowl XLIX in 2015 remains the single most watched broadcast by American eyeballs.

It’s such a dominant force in popular culture that the days including and immediately after the Super Bowl are regarded as an unofficial holiday. Lucrative social gatherings and parties are based wholly around the event, with television screens showing the game bathing living rooms everywhere in a warming glow.

Upwards of 100 million people watch this game on an annual basis, and you have the chance to be counted among them!

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Chest thumping James Bond and Haruki Murakami fanatic living in China. Once had a fever dream about riding a rowboat with Davos Seaworth. He hasn't updated this section since Game of Thrones was cool, and boy does it show.