The Secret History Of WWE’s Ruthless Aggression Era | Wrestling Timelines

The chapter after the Attitude Era as it happened - or IF it happened…

Triple H Reign Of Terror
WWE

What do you remember about WWE’s Ruthless Aggression Era?

Our minds magic up a highlight reel when given this prompt.

You’ll recall Vince McMahon demanding his independent contractors show “ruthless aggression” to him. John Cena rose to the challenge, launching his career as a man eventually portrayed by WWE as the absolute best wrestler of all-time. Batista was his fiercest challenger for the top guy spot - another heavily muscled throwback powerhouse babyface pushed hard as WWE drifted away from the days of antihero Stone Cold Steve Austin. Randy Orton displayed ruthless aggression in order to become a WWE living legend. They were joined on their inexorable rise to super-stardom by the fourth graduate from the Ohio Valley Wrestling ‘Class of 2002’: Brock Lesnar. The Next Big Thing possessed that same trait to become a nigh-on invincible force.

Finally, with these multi-time World champions, WWE had replaced the stars of the Attitude Era!

And, what’s more, the old punch and kick walk and brawls in the undercard were a distant memory. The workrate heroes of the ‘SmackDown Six’ elevated the in-ring ceiling of WWE to hitherto unseen levels, as, in the meantime, the tone of the product changed. WWE knew the shock tactics deployed between 1998 and 2001 were passé. Honest to goodness sporting competition and classic stories of betrayal and succession were back in vogue.

Elements of this version of events - WWE’s - are true. However…

What you might not remember about the Ruthless Aggression Era is that those memories are not entirely accurate. Moreover, the actual “era” might not have actually happened…

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!